DISNEY XD TRON LEGACY GAME MOVIE
Last week, the studio built an even more elaborate walk-through experience that recreated sets from the movie and attracted over 7,000 visitors over three days. A second “Tron: Legacy” trailer appeared with “Alice in Wonderland” in March. In July 2009 at Comic-Con, Disney introduced a walk-through experience (lots of vintage arcade games) and a Twitter-enabled scavenger hunt through the streets of downtown San Diego. Over the next year, Disney released more video, introduced an ambitious online game and fed bloggers a steady drip of news. Disney unveiled a “Tron: Legacy” teaser trailer at Comic-Con in July 2008. The studio first decided to “activate” core fans, Mr. The network started to push the show in February for the May premiere of a single episode, then spent the summer fanning the sparks screening the pilot at summer camps, streaming it on Fox.com and blanketing beaches and concerts with fliers. Fox gave “Glee” more than a year’s worth. Most new shows get eight weeks of promotion. But so did the marketing muscle that Fox put behind it. 1 show of the 2009-10 season was no accident. That the comedic musical “Glee” was the No. Television, too, is seeing a new model emerge. It is not just the movie business that is experimenting with a longer selling cycle. A studio does not want to release a behemoth like that without a megawatt campaign. Special effects movies like “Tron: Legacy” can easily cost more than $350 million to develop, produce and market. In a post-“Avatar” world, the goal at the multiplex is to make movies feel like must-attend events longer campaigns can help achieve that.Īt the same time, the risk for motion picture studios is bigger than ever. Lead time also makes a big difference when it comes to breaking through the advertising clutter and competing entertainment options. One variant is a controlled burn: carefully doling out bits of information over months and years. 1 tool for promoting movies television commercials studios are trying to create Internet brush fires on behalf of their coming releases. Increasingly, that is scarcely enough time. Marketing campaigns for what the industry calls “tent-pole” movies big budget, big risk, big potential payoff have traditionally started about a year before their release in theaters.
The selling and selling (and selling) of “Tron: Legacy” is the Hollywood marketing machine in its highest gear yet. “We’re going to show you five minutes of the movie every year for 20 years,” the comedian Patton Oswalt said as he introduced a third trailer for the film to about 6,500 people on Thursday. No other movie has guest-starred here so often. For the third year in a row, Disney teased fans with exclusive “Tron: Legacy” footage. The most recent push came last week at Comic-Con International, the annual pop culture convention here. 17, Walt Disney Studios will have spent three and a half years priming the audience pump. It is redefining the Hollywood hard sell.īy the time the movie arrives in theaters on Dec. SAN DIEGO The futuristic movie “Tron: Legacy” is not just pushing the boundaries of special effects.
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